World War Lead: 4 Ways to Deal with Zombie Contacts
When you send emails to zombie contacts, your deliverability rates go down while your spam reports and bounce rates go up. … But if you're following inbound marketing best practices, you'll have new contacts entering your database on a regular basis.
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Digital Marketing Manager
Strong understanding of segmentation and targeting techniques for email marketing. A track record of managing PPC campaigns, including continual optimisation and ROI tracking. A strong understanding of usability and accessibility best practices.
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An open and shut case for emails
In the UK, an unsubscribe option must be included in marketing emails by law, but often the process is over-complicated, the link is hard to find or the request is not honoured, claims Return Path EMEA director of consulting Guy Hanson. “Best practice …
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